It is always said that start small, but dream big. To have a client or a customer hooked, and booked for life, an entrepreneur has to consistently feed them – value. This is the mantra by which Mr. Jitendra Chimnani operates and expands his venture to new heights.
Jitendra says – “When I started the business, there were many different challenges, and every day there was a new problem. There was a good indicator that we were growing steadily, by solving problems and pivoting our-self almost every-day. The key factor, which I realized, is to always start small. Initially, when we started, we invested a lot of money in taking part in trade shows, that didn’t directly give us great leads or sales. We were just able to brand and market our services in the industry. I realized that instead of a big investment, I should’ve taken a small stall at the trade fair and that would’ve solved my purpose. So, my advice would be to always start small and increase gradually.”
Rushik asked – “Awesome Jitendra, so how do you use the digital part in managing your digital business?”
Jitendra replied – “Since we are in the IT services, it helps in almost every manner, starting from marketing, sales, operations, accounts, online payments and relationship building, through the use of SMS, WhatsApp and email notifications. In all of these methods, we use digital services in every possible way. An interesting way in which we use this strategy, is sending email notification of every change that a person makes on the domain level. This helps a lot in accountability and also, the domain owner can monitor any unauthorized changes happening to their domain. As domain today is a virtual real estate, it needs to be protected from spammers and hackers.
One of the most widely used method for us is email marketing. From time to time, we send our customers, detailed information via email. Whenever there is a new product launch, or changes in price, or new trending product of the market, We always notify our customers, via a simple email message, sent via our servers through bulk email options, and we get a great response every-time we send an email.
My advice to everyone would be, that do make use of Information Technology by learning it from a user point of view. It may seem a little hard initially, but when you get used to it, it’s a great time saver and it also improves your productivity. Learning things, by making use of a lot of simple and basic tools, which are generally available for free on the internet, which will help you to be organized, and save a lot of your time. For example, you can make use of Google Sheets, which is a free alternative to Microsoft Excel, and will help you to operate on a lot of functions and services such as engaging in online collaboration, a feature which Excel can’t perform.
We are able to sell our services at a very reasonable price and are able to provide prompt service. Our true success has been in providing services to our clients such as Adani Foundation, Chiripal Industries, Aditya Birla Public School, Ajanta Manufacturing, Ramdev Food Products, Electrotherm, NID, CEPT, Lincoln Pharma, Heuback Colour, Hipoline, and many others.
Our vision moving forward is to grow multi-fold using IT Automation tools and by developing a second line of team leaders.”